Facebook Ads Performance Report - Strong Growth Across Markets
In Detail: November’s campaign performance demonstrated strong results across multiple markets, achieving 956 high-quality form completions. With a strategic investment of €27,392, we reached over 3.2 million impressions and generated nearly 32,000 engaged clicks. The UK and Scandinavian markets showed particularly strong performance, delivering 232 combined registrations, while emerging markets like Mexico and Romania achieved impressive cost efficiency with CPRs below €14. The campaign maintained healthy engagement metrics with a 0.99% CTR and an optimized CPC of €0.86, indicating strong ad relevance and audience targeting.
Facebook Ads Performance Report
Executive Summary
November's Facebook ad campaigns delivered strong results across multiple markets, achieving 956 form completions at an average cost per registration of €28.65. The total investment of €27,392.51 generated over 3.2 million impressions and nearly 32,000 clicks, maintaining a healthy CTR of 0.99%.
Key Performance Indicators
Campaign Type Performance
Campaign Type | Results | Spend (€) | Impressions | Cost per Result (€) |
---|---|---|---|---|
Upper Funnel | 661 | 19,892.12 | 2,376,744 | 30.09 |
Lower Funnel | 191 | 4,708.20 | 398,172 | 24.65 |
Black Friday | 104 | 2,792.19 | 454,243 | 26.85 |
Regional Performance Analysis
Country | Results | Cost per Result (€) | Spend (€) | Impressions | CPM (€) | Clicks | CPC (€) | CTR (%) |
---|---|---|---|---|---|---|---|---|
UK | 126 | 29.10 | 3,666.93 | 333,068 | 11.01 | 3,064 | 1.20 | 0.92 |
Scandinavia | 106 | 22.27 | 2,361.12 | 214,194 | 11.02 | 2,751 | 0.86 | 1.28 |
Italy | 96 | 17.59 | 1,688.50 | 297,594 | 5.67 | 2,699 | 0.63 | 0.91 |
Poland | 71 | 21.82 | 1,549.31 | 327,458 | 4.73 | 3,059 | 0.51 | 0.93 |
Spain | 70 | 24.29 | 1,700.41 | 253,273 | 6.71 | 1,850 | 0.92 | 0.73 |
USA | 64 | 49.65 | 3,177.62 | 164,404 | 19.33 | 1,516 | 2.10 | 0.92 |
Romania | 62 | 12.39 | 768.26 | 126,355 | 6.08 | 1,384 | 0.56 | 1.10 |
Germany | 57 | 53.02 | 3,021.86 | 238,573 | 12.67 | 2,241 | 1.35 | 0.94 |
Mexico | 56 | 13.89 | 777.79 | 149,392 | 5.21 | 2,195 | 0.35 | 1.47 |
Portugal | 51 | 15.25 | 777.73 | 144,116 | 5.40 | 1,570 | 0.50 | 1.09 |
France | 40 | 33.29 | 1,331.59 | 153,247 | 8.69 | 1,348 | 0.99 | 0.88 |
Greece | 33 | 41.75 | 1,377.86 | 321,523 | 4.29 | 3,570 | 0.39 | 1.11 |
Korea/Japan | 31 | 37.58 | 1,165.13 | 137,705 | 8.46 | 1,085 | 1.07 | 0.79 |
Benelux | 27 | 33.46 | 903.53 | 73,371 | 12.31 | 797 | 1.13 | 1.09 |
Australia | 10 | 46.08 | 460.84 | 25,295 | 18.22 | 366 | 1.26 | 1.45 |
Brazil | 7 | 27.55 | 192.84 | 22,736 | 8.48 | 236 | 0.82 | 1.04 |
Total | 956 | 28.65 | 27,392.51 | 3,229,159 | 8.48 | 31,890 | 0.86 | 0.99 |