Facebook Ads Performance Report - Strong Growth Across Markets

In Detail: November’s campaign performance demonstrated strong results across multiple markets, achieving 956 high-quality form completions. With a strategic investment of €27,392, we reached over 3.2 million impressions and generated nearly 32,000 engaged clicks. The UK and Scandinavian markets showed particularly strong performance, delivering 232 combined registrations, while emerging markets like Mexico and Romania achieved impressive cost efficiency with CPRs below €14. The campaign maintained healthy engagement metrics with a 0.99% CTR and an optimized CPC of €0.86, indicating strong ad relevance and audience targeting.

Facebook Ads Performance Report - November 2024

Facebook Ads Performance Report

November 1 - November 30, 2024

Executive Summary

November's Facebook ad campaigns delivered strong results across multiple markets, achieving 956 form completions at an average cost per registration of €28.65. The total investment of €27,392.51 generated over 3.2 million impressions and nearly 32,000 clicks, maintaining a healthy CTR of 0.99%.

Key Performance Indicators

Total Results
956
Form Completions
Total Spend
€27,392.51
Campaign Investment
Cost Per Registration
€28.65
Average Cost per Result
Total Impressions
3,229,159
Total Ad Views
Total Clicks
31,890
Total Click Actions
Average CPC
€0.86
Cost per Click
Average CPM
€8.48
Cost per 1,000 Impressions
Average CTR
0.99%
Click-Through Rate

Campaign Type Performance

Campaign Type Results Spend (€) Impressions Cost per Result (€)
Upper Funnel 661 19,892.12 2,376,744 30.09
Lower Funnel 191 4,708.20 398,172 24.65
Black Friday 104 2,792.19 454,243 26.85
Regional Performance Analysis

Regional Performance Analysis

Country Results Cost per Result (€) Spend (€) Impressions CPM (€) Clicks CPC (€) CTR (%)
UK 126 29.10 3,666.93 333,068 11.01 3,064 1.20 0.92
Scandinavia 106 22.27 2,361.12 214,194 11.02 2,751 0.86 1.28
Italy 96 17.59 1,688.50 297,594 5.67 2,699 0.63 0.91
Poland 71 21.82 1,549.31 327,458 4.73 3,059 0.51 0.93
Spain 70 24.29 1,700.41 253,273 6.71 1,850 0.92 0.73
USA 64 49.65 3,177.62 164,404 19.33 1,516 2.10 0.92
Romania 62 12.39 768.26 126,355 6.08 1,384 0.56 1.10
Germany 57 53.02 3,021.86 238,573 12.67 2,241 1.35 0.94
Mexico 56 13.89 777.79 149,392 5.21 2,195 0.35 1.47
Portugal 51 15.25 777.73 144,116 5.40 1,570 0.50 1.09
France 40 33.29 1,331.59 153,247 8.69 1,348 0.99 0.88
Greece 33 41.75 1,377.86 321,523 4.29 3,570 0.39 1.11
Korea/Japan 31 37.58 1,165.13 137,705 8.46 1,085 1.07 0.79
Benelux 27 33.46 903.53 73,371 12.31 797 1.13 1.09
Australia 10 46.08 460.84 25,295 18.22 366 1.26 1.45
Brazil 7 27.55 192.84 22,736 8.48 236 0.82 1.04
Total 956 28.65 27,392.51 3,229,159 8.48 31,890 0.86 0.99